Interest in Pinterest
Want a winning Pinterest strategy? Bloggers should know that Pinterest made some major changes in 2017. In this in-depth guide, we’ll share Pinterest SEO best practices for 2018.
Is Pinterest on your list of things to do this year?
Well, the first thing you should know about Pinterest is that it isn’t a social media site.
It’s a search engine.
But, why should you care? Surely only DIY, food, and mom bloggers are having any luck on Pinterest?
Actually, Pinterest is a huge driver of website traffic across all industries, responsible for about 5% of all referral traffic.
But traffic isn’t the only consideration for hopping on the Pinterest bandwagon. It’s also good for business.
You see, Pinterest users are ready to buy. While surfing their Pinterest feeds, shopping carts ring up at $58.95 on average. That’s more money than people spend from Facebook or Twitter.
Pinterest also represents a huge opportunity to overcome your competition, as many online businesses are using Pinterest all wrong, or not at all.
Leveraging Pinterest SEO can give you a practically unlimited supply of free traffic to your site. Traffic that is ready to buy. Are you ready to learn how?
Good! Let’s start by introducing you to the 2017 Pinterest algorithm change…
Meet the Pinterest “Smart Feed” Algorithm
The “Smart Feed” is the name of Pinterest’s algorithm. It determines what a user sees in their Pinterest home feed.
Here’s how it works:
Pinterest wants to show you a mix of content you care about. Good content. The kind of content that will have you clicking and coming back for more.
Pins used to be seen in real-time, however, that’s not the case anymore. Pins are shown as “best first” rather than “newest first”. And Pinterest’s Smart Feed is responsible for prioritizing and ranking pins based on their quality, with quality being determined by their algorithm.
There are three different content pools of content that your home feed is drawn from:
- Repins from users you’re following
- Related pins
- Pins from your interests
Pinterest chooses pins from each of these three pools to display in your Smart Feed.
But how does Pinterest decide which pins to choose? Well, like any search engine algorithm, Pinterest’s Smart Feed algorithm is complex and they hold their cards close to their chest.
However, there are 4 main factors which are known to influence whether or not your pins show up on Pinterest:
- Domain Quality
- Pin Quality
- Pinner Quality
Once you understand how to optimize each of these 4 factors, you’ll be well on your way to driving consistent traffic with Pinterest!
Let’s begin with how to increase domain quality…
1. How to Increase Domain Quality
Domain quality is Pinterest’s idea of the quality of your website.
Pinterest can see how popular pins from your website are, and it learns whether your site is a source of high-quality content over time.
How do you improve your domain quality ranking and get Pinterest to trust you?
Step 1. Convert to a business account if you haven’t already done so.
Step 2. Verify your website to show Pinterest that you are a legitimate pinner.
Step 3. Enable rich pins on your account.
Rich pins add extra information to your pins directly from your blog. The best part is that if you update the information on your blog, it’ll automatically transfer across to Pinterest. The added information helps to improve your ranking.
Step 4. Create and pin high-quality content that gets many repins and likes.
Easier said than done, you say? Don’t worry, we’ll explain how to get more repins and likes in the next section…
2. How to Increase Pin Quality
Pin quality is determined by the popularity of your pins.
If a lot of people repin and hit the “Tried It” button on your pin, Pinterest will view that as a high-quality pin.
Pinterest also looks at all versions of your pin when determining pin quality. So if you repin one of your pins to another board, Pinterest adds up how many repins and “Tried It’s” that pin received as well.
How do you improve your pin quality?
Step 1. Write compelling blog post titles.
The entire point of a blog post headline is to get people to read the next sentence. Similarly, a juicy or compelling headline goes a long way towards getting repins and likes on Pinterest.
Step 2. Create pin-worthy graphics.
You can have the best post in the world, with a great headline, but if your pin graphic is ugly it isn’t going to do well on Pinterest.
Here are some best practices for creating pin-worthy graphics:
- Make sure your image is tall rather than wide.
- Use a high-quality image.
- Overlay your blog post title on the image.
- Use multiple images in your pin. This works well for food, DIY, and craft bloggers who can show the steps in their process. It also works well for outfit posts, roundup-style posts and before/after transformation posts.
- If you have a free download you’re giving away with your blog post, create a mock-up of it and add it to the pin. People like to see what they’re getting and it shows that your post is packed with even more value.
- Use longer images. They take up more space in the feed and get more engagement.
Note: As of November 2017, there are reports from some users that long pins are truncated in the feed – this change hasn’t rolled out to all users yet.
Step 3. Monitor your Pinterest boards for repins and clicks
If your pins aren’t being repinned from your personal boards or your group boards, consider leaving (or deleting) them. However, also check for clicks to your site in Pinterest Analytics – you don’t want to leave a board that’s getting you clicks!
Should you participate in share/like exchanges?
If you want to give a certain pin a boost, there are many groups on Facebook that run promo days where you can post a link to your pin and ask for repins. However, are share/like exchanges really beneficial?
On the plus side, participating in share exchanges gets you:
- A boost in repins that helps your pin look better to Pinterest.
- Increased reach from the shares you receive.
On the negative side, you might find:
- Your pins may be negatively affected by being pinned to irrelevant boards.
- Your pinner quality ranking could be negatively affected by reciprocating and pinning poor quality pins that don’t fit your niche.
- It takes a great deal of time to reciprocate on exchanges.
Should you participate? As a general rule, we recommend that you avoid like/share exchanges because most of them cause unnatural pinning activity and can get you penalized by Pinterest.
However, feel free to participate in promotional activities with other people in your industry who you think would genuinely love your content. Look for industry-specific support groups where you can promote your pins… there are tons of them on Facebook!
An alternative to share exchanges is using Tailwind Tribes. Join niche specific Tribes and promote your own pins and you’ll also have access to high-quality, relevant content to pin to your own boards so you don’t have to spend as much time curating content.
3. How to Increase Pinner Quality
Pinner quality is Pinterest’s estimation of you as a content curator.
Does Pinterest trust you to curate the best and the most relevant content? Or not?
Pinner quality is largely based on how well your content is received. Do you receive a lot of repins and Tried Its? Do you pin content that Pinterest already rates as high quality? Are you an active Pinterest user? How often do you pin?
So, how do you improve your pinner quality?
Step 1. Be active on Pinterest throughout the day.
You can invest in a Pinterest scheduler like Tailwind or BoardBooster to save time. This keeps your account active on Pinterest throughout the day, without you spending all your time pinning.
This article was written by with and in conjuction:
The importance of relevant feeds from Pinterest https://www.pinterest.com/ run for up to 3 1/2 months while twitter- for seconds and Facebook for a few minutes for a feed…
I’m slowing seeing the importance. Let me know what pins you like or how I can follow you as well!