@mercedesbenz

Desiree Lovell at Mercedes-Benz of Little Rock, AR 72210

https://linktr.ee/desirelovell

dlovell@winrockautomotive.com Cell: 501-650-4844 Dealership: 501-666-9457

Mercedes-Benz released the Stronger Than Diamonds Edition of its G-Class for Valentine’s Day 2024, which features 0.25-carat diamonds throughout the vehicle. The edition is limited to 300 units, and the price starts at $201,100, which includes a $1,150 destination charge. The extra cost goes toward the vehicle’s bling, not performance.

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APRIL 2024

@desirelovell2022

#CapCut what was your first car and what is your favorite car now? #cartok #cars #dealership #yourfirst #whatwas #fyp #fypă‚· #love @Robin Anne Morgan Thank you!!! @Mikey #friends #dealershiplife #carsoftiktok

♬ original sound – desirelove

Campaign concept

  • On Valentine’s Day, Mercedes-Benz launches a global campaign with the G-Class STRONGER THAN DIAMONDS Edition, a very special symbol of love limited to just 300 units worldwide.
  • Paired with its time-honored characteristics of unmistakable design, resilience and unparalleled endurance, the G-Class demonstrates it is also a brand of true love.
  • An exclusive variant of the 2024 Mercedes-Benz G 550 as never seen before, the G-Class STRONGER THAN DIAMONDS Edition embodies eternal beauty further enhanced by precious diamonds.
  • The campaign, “A love that lasts forever. Stronger than diamonds,” on Mercedes-Benz social media channels accompanies the launch of the G-Class special edition.

G 550 STRONGER THAN DIAMONDS Edition Highlights

  • MANUFAKTUR Rosewood Grey Magno paint developed exclusively for this special edition.
  • A 0.25-carat diamond is set into all four stainless steel door locking pins, while the exterior door handles feature an embossed diamond logo.
  • Even the vehicle key has a unique design with a genuine silver badge bearing the name of the special edition and diamond insignia.
  • The interior features MANUFAKTUR Black Nappa Leather with RosĂ© contrast stitching and MANUFAKTUR deep-pile floor mats.
  • The front passenger grab handle and illuminated door sills are adorned with finely crafted STRONGER THAN DIAMONDS branding in stainless steel.
  • Each vehicle includes a custom indoor car cover in an exclusive STRONGER THAN DIAMONDS design.
  • Customers receive a certificate from the Responsible Jewelry Council (RJC) assuring that the diamonds originate from ethically, socially and ecologically responsible sources.

Campaign details and media mix

  • “A love that lasts forever. Stronger than diamonds” is a 360-degree global campaign running on Mercedes-Benz social media channels.

Campaign Timing

  • Starting February 14, 2024

Credits

  • Idea, concept and implementation: teamx
  • Production: Services United Sina Linke
  • Post-production: SK Difference
  • Music: Tracks and Fields – synchro license “Fever” (Charlie McClean)

About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.

What does AFFALTERBACH mean?

Mercedes-AMG is the performance and sports car brand of Mercedes-Benz Cars. Since 2005 Mercedes-AMG GmbH has been a wholly-owned subsidiary of Mercedes-Benz Group AG.

Founded in 1967 by Hans-Werner Aufrecht and Erhard Melcher, the company began its cooperation with Mercedes-Benz in 1990.

The location in Affalterbach near Stuttgart houses the development and design of AMG vehicles, as well as the engine production facility, and management, administration and sales.

Affalterbach is the production location for the V8 engines, and has been the production site of the new 4-cylinder performance engines since spring 2019. Mannheim is a further engine production plant (V12 engine).At these locations the engines are assembled according to the philosophy of “One Man, One Engine”, with one fitter putting together each engine by hand.

The AMG vehicles are produced as part of series production in the international Mercedes-Benz plants.

“Driving Performance” is the motto of the AMG brand, and it is expressed in every vehicle’s perceptible, nnovative excellence.

Both the SLS AMG and the Mercedes-AMG GT family as two-door variants and the AMG GT 4-door CoupĂ© mark milestones in the company’s history: they were developed entirely in-house.

BUT where does the AFFALTERBACH logo mean:

On the left side of the Mercedes-Benz AMG® emblem, you see an apple tree, with a line underneath the tree representing a river. This is the historic coat of arms for Affalterbach, Germany, the town where you’ll find the Mercedes-Benz AMG® headquarters.

The Mercedes-Benz Logo Meaning

You know the Mercedes-Benz logo was initially adopted in tribute to its founder Gottlieb Daimler and the Daimler family homeland, but is there more symbolism at work here? If you ask Mercedes-Benz officials, the answer is yes:

  • Together, the Mercedes-Benz star’s 3 points represent the company’s drive for universal motorization — but each point also has its individual meaning. The points represent land, sea, and air — environments the company believed they would one day dominate with Mercedes-Benz engines.
  • The biggest change came in 1926, when the pioneering companies Daimler and Benz merged. The occasion was marked with the Mercedes-Benz 3-pointed star’s enclosure in a circle — creating the brand mark that really would go on to worldwide renown!

What About the Mercedes-Benz AMG® Logo?

Compared to the Mercedes-Benz 3-pointed star, the enigmatic Mercedes-Benz AMG® logo seems to hide its meaning within a set of runes — but the truth is hardly that mysterious:

Mercedes-Benz of Little Rock, Providing Service, Quality and Everything In Between to Mercedes-Benz Drivers from Little Rock

From before you even walk into our showroom to long after you drive home, all of our customers here at Mercedes-Benz of Little Rock are customers for life. Being car-owners ourselves, it’s only fitting that we’d provide our drivers with the kind of courtesy, service and respect that we would expect

https://www.youtube.com/@desirelovell

The new Mercedes-Benz Concept CLA Class | Walkaround

https://www.youtube.com/@desirelovell/shorts

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TikTok @desirelovell2022 🔥💗💻🖥️ #desirelovell 🤍 🌸⌨️🤖YouTube @desirelovell I do work at Mercedes-Benz (as a Sales Representative) – BUT All Opinions Expressed on This Channel Are My Own and Do Not Reflect Necessarily Those of My Employer – Mercedes-Benz of Little Rock 8 Colonel Glenn Plaza Dr. Little Rock, AR 72210 dlovell@winrockautomotive.com Cell: 501-650-4844 Dealership: 501-666-9457 https://linktr.ee/desirelovell

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