google seo changes

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UPDATE 2024

February https://support.google.com/product-documentation/answer/14343500?hl=en#zippy=%2Cfebruaryhttps://support.google.com/product-documentation/answer/14343500?hl=en#zippy=%2Cfebruary

March https://blog.google/products/search/google-search-update-march-2024/

Apr 11, 2024 Stay ahead of the competition by downloading our FREE State of Marketing Report 💥 https://clickhubspot.com/4gj Is Google search traffic in decline? Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that’s rewriting the rules of digital traffic and content creation. Check out our community https://landing.connect.com/matg Mentions Ahrefs https://ahrefs.com/ Semrush https://www.semrush.com/ Moz https://moz.com/ Timestamps 00:00 SEO industry hit hard by algorithm updates. 05:54 Google feature snippet: Content shown on Google. 07:07 AI chat’s user experience. 12:16 Google’s changes affect sites unevenly, protecting Adwords. 14:14 Google becoming more of a closed entity. 20:00 Be a creator in the market before starting business. 26:30 Creating niche content fuels B2B influencer marketing. 27:48 Traditional search engine usage may decline due to AI chats. 31:27 Outbound boom predicted for next 3-5 years. 34:38 AI is challenging lazy marketers. 39:39 Meta rolling out AI features for assistance. 41:08 Mixed feelings about SEO and future advice. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed 📲YouTube: / @matgpod 📲Twitter: / matgpod 📲TikTok: / matgpod 📲 Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! 📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast… 📲If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: 📲Kipp Bodnar, / kippbodnar 📲Kieran Flanagan, / searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

How Google’s 2024 SEO Changes Impact Your Website: A Comprehensive Guide

In 2024, Google has introduced several significant changes to its SEO algorithms. These updates aim to improve user experience by prioritizing high-quality, relevant content and ensuring websites are optimized for both speed and accessibility. Staying updated with these changes is crucial for maintaining and improving your website’s search engine rankings. This guide provides an overview of the key SEO changes in 2024, their impact, and strategies for adaptation. Additionally, a downloadable spreadsheet is available to help you track these updates, along with useful links and YouTube videos for further learning.

1. Core Web Vitals Enhancements

Update Overview: Google has expanded its Core Web Vitals metrics to include new aspects such as Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS) updates.
Impact: Websites need to focus more on optimizing for user interaction and stability.
Adaptation Strategies: Improve server response times, optimize images and media, and ensure elements are visually stable.

2. Content Quality and Relevance

Update Overview: Google’s algorithms now place even greater emphasis on the quality and relevance of content. This includes a stronger focus on Expertise, Authoritativeness, and Trustworthiness (E-A-T).
Impact: High-quality, authoritative content is more likely to rank higher.
Adaptation Strategies: Produce well-researched, in-depth content, and establish authority in your niche by obtaining backlinks from reputable sources.

3. Mobile-First Indexing

Update Overview: Google continues to prioritize mobile-first indexing, making it imperative for websites to be fully optimized for mobile devices.
Impact: Websites that are not mobile-friendly will see a drop in rankings.
Adaptation Strategies: Ensure your site is responsive, improve mobile load times, and streamline mobile navigation.

4. AI and Machine Learning Integration

Update Overview: Google has integrated more advanced AI and machine learning algorithms, like BERT and MUM, to better understand search intent and context.
Impact: Content that aligns closely with user intent will perform better.
Adaptation Strategies: Focus on creating content that answers specific user queries and provides comprehensive solutions.

5. Privacy and Data Protection

Update Overview: With increasing emphasis on user privacy, Google has updated its algorithms to favor websites that comply with data protection regulations.
Impact: Non-compliant websites may face penalties or lower rankings.
Adaptation Strategies: Ensure your website complies with GDPR and other privacy regulations, and be transparent about data collection and usage.

Downloadable Spreadsheet

To help you keep track of these changes and implement necessary adjustments, we’ve created a comprehensive spreadsheet. You can download it here.

Useful Links and Resources

Articles

YouTube Videos

Conclusion

Staying on top of Google’s SEO updates is crucial for maintaining your website’s visibility and performance in search engine results. By understanding and adapting to these changes, you can ensure your site remains competitive and continues to attract organic traffic.

Feel free to reach out if you have any questions or need further assistance in optimizing your website for these changes.

For further detailed tracking, download the comprehensive spreadsheet that outlines each update, its impact, and recommended actions:

Download Spreadsheet

By keeping up with these updates and continuously optimizing your website, you can maintain and improve your search engine rankings in 2024 and beyond.

Spreadsheet Overview

Here is a brief overview of the downloadable spreadsheet:

Update	Description	Impact on SEO	Recommended Actions
Core Web Vitals	Includes INP and CLS updates	Focus on user interaction and visual stability	Optimize server response, images, and media
Content Quality	Emphasis on E-A-T	Higher ranking for authoritative content	Create in-depth, well-researched content
Mobile-First Indexing	Prioritizes mobile optimization	Drop in rankings for non-mobile-friendly sites	Ensure responsive design, fast load times
AI Integration	Advanced algorithms like BERT and MUM	Better understanding of search intent	Align content with user queries and solutions
Privacy Protection	Emphasis on data protection compliance	Penalties for non-compliance	Adhere to GDPR and other regulations

Links and YouTube Resources